the instructions where a little unclear, but after searching a bit i finally found a video that helped demonstrate exactly what i was doing wrong. i wasnt pressing the image onto the backing hard enough, as it goes down easily once but i still needed to press down again so that it adheered properly.
but after figuring that out it so so easy to do! ive made far too many buttons in the short time having it, and not a single one has came out faulty unless its due to user error, it comes with so many pieces and the cutter it came with is so helpful as well, 100% recommend and i definately want to purchase another one of this make for smaller sizes as well